Beef Backer Award Winners Discuss Service, Promotions

DENVER Great customer service and innovative meat department promotions are two of the qualities that define the winners of the 2010 Retail Beef Backer Award, honored here by the National Cattlemen's Beef Association at the Cattle Industry Annual Convention and NCBA trade show in February. The biggest thing that sets us apart is that we're available to the customer. We have meat cutters on-site in

DENVER — Great customer service and innovative meat department promotions are two of the qualities that define the winners of the 2010 Retail Beef Backer Award, honored here by the National Cattlemen's Beef Association at the Cattle Industry Annual Convention and NCBA trade show in February.

“The biggest thing that sets us apart is that we're available to the customer. We have meat cutters on-site in every store,” said Mike Smith, corporate meat supervisor for Rigby, Idaho-base

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