Beef Backer Award Winners Talk Tactics

New packaging, added variety, a sharp focus on interaction with customers, service-plus, creative promotions and community events such as parking lot cook-offs have put three supermarket companies in the spotlight for outstanding beef merchandising and marketing programs implemented during the past year. The Kroger Co., Cincinnati; Associated Food Stores, Salt Lake City; and Adams Hometown

PHOENIX — New packaging, added variety, a sharp focus on interaction with customers, service-plus, creative promotions and community events such as parking lot cook-offs have put three supermarket companies in the spotlight for outstanding beef merchandising and marketing programs implemented during the past year.

The Kroger Co.,

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