Bi-Lo Hosts Big Taste Grill Event

SUMMERVILLE, S.C. — A Bi-Lo location here was the first supermarket this season to get a visit from Johnsonville Sausage's Big Taste Grill. The event, featuring the 65-foot-long Big Taste Grill, which is carried on a brightly painted, semi-trailer truck, attracted lots of attention, officials at Mauldin, S.C.-based Bi-Lo, told SN. Customers lined up before they even started serving, said Stacey Couch,

SUMMERVILLE, S.C. - A Bi-Lo location here was the first supermarket this season to get a visit from Johnsonville Sausage's Big Taste Grill.

The event, featuring the 65-foot-long Big Taste Grill, which is carried on a brightly painted, semi-trailer truck, attracted lots of attention, officials at Mauldin, S.C.-based Bi-Lo, told SN.

“Customers lined up before they even started serving,” said Stacey Couch, the 207-unit supermarket chain's director of meat & seaf

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TAGS: Marketing