Big Y reveals code during Super Bowl

In a television ad that ran during the Super Bowl, Big Y Foods revealed that the code “I-M-B-Y” stands for “It’s My Big Y.”

In the days leading up to the Big Game, the retailer asked shoppers to guess what ”I-M-B-Y” meant. They could post their guesses on the Big Y Facebook wall with the hash tag #BigYSurprise or Tweet it at @BigYFoods, along with the hash tag #BigYSurprise.

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TAGS: News Marketing
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