BRAND VALUE

Whether it's promoting thicker cuts, bundling products that spell convenience, showcasing a product's natural or nutritional qualities, or branding, innovation has been the name of the game for retailers and suppliers hoping to attract shoppers to the meat case as prices continue trending upward. This past fall, men in cowboy hats stood inside the door at Stew Leonard's, offering customers flavorful

Whether it's promoting thicker cuts, bundling products that spell convenience, showcasing a product's natural or nutritional qualities, or branding, innovation has been the name of the game for retailers and suppliers hoping to attract shoppers to the meat case as prices continue trending upward.

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TAGS: Marketing