Brookshire's Joins Facebook, Promotes on YouTube

Brookshire Grocery Co. recently began utilizing Facebook and YouTube to communicate with customers and stream Web-exclusive promotional and instructional videos. Because the retailer recently converted store brands, it wanted to promote and communicate the changes to customers through YouTube video sketches, which are posted on the company's website and new Facebook page. The retailer

TYLER, Texas — Brookshire Grocery Co. here recently began utilizing Facebook and YouTube to communicate with customers and stream Web-exclusive promotional and instructional videos. Because the retailer recently converted store brands, it wanted to promote and communicate the changes to customers through YouTube video sketches, which are posted on the company's website and new Facebook page.

The retailer highlighted milk and yogurt in the sketches, “because of the industry-lead

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TAGS: Marketing