Butter Days

Retailers, riding out the volatility of commodity butter prices, say their dollar sales have increased, even as more consumers embrace private label

Butter prices have soared on the commodity markets to their highest level since 2004. As these higher prices have made their way to supermarket shelves, shoppers are taking note — either buying less or shifting to private label.

While retailers said their private-label butter took up much of the slack, they show evidence that their whole-butter category is slipping in volume.

Nonetheless, Mintel, an international consumer research firm with offices in Chicago, indicates the bu

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