Category Excellence: Fresh Market

SN's third-annual Category Excellence report is publishing during a time when the U.S. economy is sluggishly emerging from a deep and protracted recession. Retailers and suppliers generally have similar goals in mind they both want consumers to buy more of the products they're selling. But, during challenging times like these those goals must share a unique alignment. New products need to be hits,

SN's third-annual Category Excellence report is publishing during a time when the U.S. economy is sluggishly emerging from a deep and protracted recession. Retailers and suppliers generally have similar goals in mind — they both want consumers to buy more of the products they're selling. But, during challenging times like these those goals must share a unique alignment. New products need to be hits, category management efforts must respond to ongoing shifts in the economy, and in-st

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