Chicken Council responds to consumer misperceptions with digital campaign

Chicken Council responds to consumer misperceptions with digital campaign

A recent survey of American consumers conducted by the National Chicken Council paints a bleak picture of public perceptions.

More than three-quarters of respondents believe chickens are genetically modified, while 77% think chicken contains added hormones or steroids and almost as many as many (73%) believe the chicken they eat has antibiotics present. Sixty-eight percent said chickens raised for meat are raised in cages.

“The stuff that we found out was not that surp

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