Chicken Holds Its Own

Chicken Holds Its Own

The chicken category gets a leg up on the competition

Despite volatile feed prices driving up the cost of production, chicken has kept its share of shoppers.

The category raked in $8.3 billion in the 52 weeks ending Sept. 29 — 5.9% more dollar sales and 1.4% more volume sales than the same period last year, according to the Nielsen Perishables Group.

In fact, chicken may be cannibalizing sales from other, more expensive proteins.

Piggly Wiggly Carolina Director of Meat Operations Freddie Sullens said he’s

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