DENVER — The National Cattlemen's Beef Association, building on the success of its expanded roster of grilling and tailgate promotions in 2008, has scheduled a series of events that will span the entire year in 2009.
In previous years, NCBA has focused it promotional activity on the summer grilling season. Last year, however, it extended promotions through September with tailgate-party-related partnerships and events. The results? Sales of beef in pounds were 2.3% higher than f