Consumers buying more 'clean' meat despite costs

Consumers buying more 'clean' meat despite costs

Demand for "clean" meat products keeps growing, despite higher price points compared with conventional meat, according to data from Nielsen Perishables Group.

Overall, meat prices have dropped 5% in the past year, but meat prices for some "clean" claims — which include natural, minimally processed, organic, antibiotic-free and hormone-free — are up, Mikael Olson, Nielsen's associate client manager for meat, told SN.

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