Culture Shop: The Meat of the Matter

Culture Shop: The Meat of the Matter

To appeal to a multicultural shopper base, meat departments are offering more product information and meat cuts typically used in ethnic recipes

Chicken feet and fish heads. Oxtail and tripe Sophisticated retailers are meeting the meat demands of specific ethnic groups by merchandising and marketing a wider variety of beef, chicken and pork cuts that cater to their shoppers’ cultural culinary needs.

A select few retailers stock whole slabs in walk-in coolers (see photo, below left), cutting each item to specification. Many meat departments precut slabs into pieces for use in common ethnic fare. Some even showcase sig

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