Dillons' Beef Sales Soar With Hispanic POS Test

DENVER Hispanic point-of-sale materials recently sent fresh beef sales soaring at three Dillons Stores in Kansas. Beef cuts across all major subprimals saw volume increases in the high double-digits, with offals sales zooming up just under 83%. The beef-checkoff-funded pilot study was conducted for 12 weeks, and Dillons officials were enthusiastic about the results. Indeed, test results also revealed

DENVER — Hispanic point-of-sale materials recently sent fresh beef sales soaring at three Dillons Stores in Kansas.

Beef cuts across all major subprimals saw volume increases in the high double-digits, with offals sales zooming up just under 83%.

The beef-checkoff-funded pilot study was conducted for 12 weeks, and Dillons officials were enthusiastic about the results.

Indeed, test results also revealed that the Hispanic POS elements increased grocery shopping tr

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