Disruptors 2015: Lenny Lebovich, PRE Brands

Disruptors 2015: Lenny Lebovich, PRE Brands

TARGETING NEW CONSUMER PREFERENCES Lenny Lebovich, founder and CEO, PRE Brands HOW HE’S DISRUPTING: Lenny Lebovich is responsible for creative disruption in the meat section.

Lenny Lebovich
Lenny Lebovich

Fresh meat has historically been a commodity business — all about selling USDA-graded products with price and promotions — but new players with a different vision a

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TAGS: Marketing
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