Educational Signage, Labeling Help Boost Seafood Department Sales

Even seafood departments with well-trained associates should ensure that customers can easily find reliable cooking and preparation tips on packages and signs, said Tom Demott, chief operations officer for Encore Associates, at a Retail Showcase Seminar presented as part of the International Boston Seafood Show.

BOSTON — Even seafood departments with well-trained associates should ensure that customers can easily find reliable cooking and preparation tips on packages and signs, said Tom Demott, chief operations officer for Encore Associates, at a Retail Showcase Seminar presented as part of the International Boston Seafood Show. “It’s actually easier to communicate good information to customers on a self-service package.” he said. “Training of associates is much easier and focused. Customers will rec

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