FAMILY-SIZE SINGLE-SERVE

Consumer research may end up leading to a great payoff for Cryovac, a division of Sealed Air Corp. In the Food Marketing Institute's Power of Meat 2007 study, released last year, many survey respondents said they would probably buy more meat products if smaller portion sizes were available. Researchers, as well as study sponsor Cryovac, reasoned that this was probably indicative of the growth of single-

Consumer research may end up leading to a great payoff for Cryovac, a division of Sealed Air Corp. In the Food Marketing Institute's Power of Meat 2007 study, released last year, many survey respondents said they would probably buy more meat products if smaller portion sizes were available. Researchers, as well as study sponsor Cryovac, reasoned that this was probably indicative of the growth of single- and two-person households.

Their response, launched last month, was the new Multib

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