FIRED UP

Big, stuffed burgers, sliders and ribs spell value in their own way, and so do premium, restaurant-style steaks. It all depends on who the customer is, retailers said, but as meat prices continue upward, value takes on new importance this grilling season. Ukrop's, for example, tries to strike a balance between premium products, value-added items and items that appeal more to price-conscious customers.

Big, stuffed burgers, sliders and ribs spell value in their own way, and so do premium, restaurant-style steaks.

It all depends on who the customer is, retailers said, but as meat prices continue upward, value takes on new importance this grilling season.

Ukrop's, for example, tries to strike a balance between premium products, value-added items and items that appeal more to price-conscious customers.

“We always try to have that balance, but this grilling season we're

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TAGS: Marketing