Focus Groups Suggest Meat Department Upgrades

DALLAS — Many shoppers describe supermarket meat departments as both boring and intimidating, according to a series of shop-along interviews and focus group sessions conducted in Chicago and the Washington, D.C., area by Shugoll Research and Midan Marketing. The findings of these studies, along with suggestions for short- and long-term solutions that retailers might employ to improve consumer perception

DALLAS — Many shoppers describe supermarket meat departments as both boring and intimidating, according to a series of shop-along interviews and focus group sessions conducted in Chicago and the Washington, D.C., area by Shugoll Research and Midan Marketing.

The findings of these studies, along with suggestions for short- and long-term solutions that retailers might employ to improve consumer perception of their meat departments, were presented here during the “Turning Trends i

Register to view the full article