Fresh Food Ads Declined in 2011

WEST DUNDEE, Ill. — Supermarkets may be promoting fresh foods less often and less aggressively in an effort to manage their margins as food input costs rise, according to an analysis of circular ad counts conducted by the Perishables Group here.

Circular ad counts declined in all fresh food departments except the bakery during the 52 weeks ending Sept. 24, 2011, the consulting group writes in this year’s final installment of its newsletter series examining how

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