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Feature advertising for ground beef has jumped 12.5% over a year ago.

Giving beef some legs

Deflation offers opportunity for retailers to attract beef customers for the long term

Retailers have been seeing beef stampede through their stores as lower wholesale costs are allowing them to promote aggressively.

The effects aren’t being felt at the cash register, however. Through the first two months of 2017, beef poundage sold at retail increased by 3% over a year ago, while dollar sales fell 1%, according to IRI/Freshlook data.

The lower prices could be helping attract more customers to the beef case, however, and could present opportunities for ret

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