Ground Beef Meals Promoted

Cargill has announced the launch of Feed the Whole Family for $10, a turnkey ground beef promotion for retailers, featuring point-of-sale signage; recipe cards for meals such as baked spaghetti, Texas stew and shepherd's pie; a dedicated consumer website, www.groundbeefvalues.com; and an instant-win game offering shoppers the chance to win free ground beef for a year. Citing recent research

WICHITA, Kan. — Cargill has announced the launch of “Feed the Whole Family for $10,” a turnkey ground beef promotion for retailers, featuring point-of-sale signage; recipe cards for meals such as baked spaghetti, Texas stew and shepherd's pie; a dedicated consumer website, www.groundbeefvalues.com; and an instant-win game offering shoppers the chance to win free ground beef for a year. Citing recent research that indicates 71% o

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TAGS: Marketing