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How to entice Millennial meat eaters

“Power of Meat” study offers data, strategies

Millennial shoppers make fewer trips to supermarkets than the average consumer, so retailers should focus on ways to capitalize on those fewer forays.

While the average consumer, which includes Baby Boomers and Generation X, make 119 trips a year to the supermarket, Millennials only make 96 annually, according to research presented at last month’s Meat Conference in Dallas.

Meat trips are being lost faster than trips overall, which were down 2.8% last year, according the

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