Kowalski's Tells a Fish Story

Kowalski's Markets has, for the first time, run a full-page ad in the local newspaper describing how it buys Copper River salmon direct from a Cordova, Alaska, fisherman. The ad, which ran the first week in June, shows a photo of Kowalski's owner Jim Kowalski on a fishing boat in Cordova with fisherman Mike Poole, who has fished the Copper River for more than 27 years. Kowalski's contracts

ST. PAUL, Minn. — Kowalski's Markets has, for the first time, run a full-page ad in the local newspaper describing how it buys Copper River salmon direct from a Cordova, Alaska, fisherman.

The ad, which ran the first week in June, shows a photo of Kowalski's owner Jim Kowalski on a fishing boat in Cordova with fisherman Mike Poole, who has fished the Copper River for more than 27 years.

Kowalski's contracts directly with Poole to ensure that fresh Copper River salmon re

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TAGS: Marketing