Kowalski's Tells a Fish Story

Kowalski's Markets has, for the first time, run a full-page ad in the local newspaper describing how it buys Copper River salmon direct from a Cordova, Alaska, fisherman. The ad, which ran the first week in June, shows a photo of Kowalski's owner Jim Kowalski on a fishing boat in Cordova with fisherman Mike Poole, who has fished the Copper River for more than 27 years. Kowalski's contracts

ST. PAUL, Minn. — Kowalski's Markets has, for the first time, run a full-page ad in the local newspaper describing how it buys Copper River salmon direct from a Cordova, Alaska, fisherman.

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TAGS: Marketing