Many Unaware of Leak-Proof Items

LEAKY MEAT PACKAGES HAVE long been a pet peeve for shoppers, and during her presentation of the annual Power of Meat study at the 2011 Meat Conference in Dallas, research consultant Anne-Marie Roerink said that consumers are expressing a growing awareness of leak-proof options. Some are even saying that a leak-proof item could get them to switch their purchase. However, meat departments that offer

LEAKY MEAT PACKAGES HAVE long been a pet peeve for shoppers, and during her presentation of the annual Power of Meat study at the 2011 Meat Conference in Dallas, research consultant Anne-Marie Roerink said that consumers are expressing a growing awareness of leak-proof options. Some are even saying that a leak-proof item could get them to switch their purchase.

However, meat departments that offer vacuum-sealed products may need to build awareness of these offerings. Twenty-seven perc

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