Meat Category Managers Think Small

Meat Category Managers Think Small

Rising prices and changing demographics build demand for smaller packages in meat departments

When supermarkets began putting down roots in the budding U.S. suburbs after World War II, their target demographic was easy to spot — small families. The mom and dad with the white picket fence and 2.5 kids. For decades, the industry thrived by serving those families, but clearly the times are changing.

According to data from the U.S. Census and other sources, more than a quarter of Americans live alone, and the number of one- and two-person households in the U.S. continu

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