Meat Influential in Total Store Sales

NASHVILLE, Tenn. — The meat department plays an important role in total store sales, according to a presentation by Sherry Frey, vice president at the Nielsen Perishables Group, at the Annual Meat Conference here Feb. 24-26.

“We are seeing retailers who are putting a heavy focus on the perimeter of the grocery store, and it’s important because fresh baskets are valuable,” Frey said in her presentation “The Meat Department’s Role in Total Store Health.”

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