Auclairs Promo Images courtesy of Auclair's Market
Steakhouse-style marinated chicken is a customer favorite at Auclair's Market in Somerset, Mass.

Moving beyond rotisserie: Value-added chicken takes flight

Value-added options and special attributes offer growth opportunities in fresh chicken

It’s reliable. It’s cost-effective. And it’s everywhere.

So tightly woven into the DNA of the meat department and the store perimeter is fresh chicken that it’s easy to take the humble protein for granted. Retailers that do so, however, risk missing out on opportunities to not just grow sales within the category but throughout the store, as well.

Many retailers are looking beyond familiar selections like packaged chicken and rotisserie chicken to unique

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