A Natural Beef: USDA Issues Voluntary Standard

After more than a year of debate, the U.S. Department of Agriculture has issued a new, voluntary standard for producers that wish to market meats as naturally raised. During the federally mandated comment period prior to this ruling, more than 44,000 ranchers, retailers, processors and consumers wrote in to have their say about what naturally raised should mean. In general, consumer advocates argued

After more than a year of debate, the U.S. Department of Agriculture has issued a new, voluntary standard for producers that wish to market meats as “naturally raised.”

During the federally mandated comment period prior to this ruling, more than 44,000 ranchers, retailers, processors and consumers wrote in to have their say about what “naturally raised” should mean. In general, consumer advocates argued that the claim should imply higher standards of humane animal care — that a natura

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