The New Consumer: How to make the meat case appeal to Millennials

The New Consumer: How to make the meat case appeal to Millennials

Retailers need to promote the meat department for total store success

There’s no denying the growth of Millennial buying power, but the meat department may have to work a little harder to attract those dollars, according to research from IRI.

Many Millennials are still learning how to cook, which makes them wary of unfamiliar cuts of meat.

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Contact: Desiree Torres [email protected]

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