One Company's Strategy to Sell Cheese

Alouette has launched a cheese sweepstakes for the holidays that is bound to draw customers to the cheese case. The sweepstakes involves an Alouette Guest who will visit the homes of six sweepstakes winners and reward them $1,000 for every Alouette cheese product (or official game piece) they have in their home, up to $5,000. Alouette products such as Alouette baby Brie, spreadable cheese, crme de

Alouette has launched a cheese sweepstakes for the holidays that is bound to draw customers to the cheese case.

The sweepstakes involves an “Alouette Guest” who will visit the homes of six sweepstakes winners and reward them $1,000 for every Alouette cheese product (or official game piece) they have in their home, up to $5,000.

Alouette products such as Alouette baby Brie, spreadable cheese, crème de Brie, and spreadable goat will feature specifically marked “Savor the Holiday

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