Pork Board Launches New Brand, Revamps Website

DES MOINES, Iowa The National Pork Board has launched a rebranding campaign and, at the same time, has revamped its website, making it easier for retailers to access data and to order newly designed POS materials. The rebranding campaign, Pork Be Inspired, targets a particular segment of the population, those who already are consumers of fresh pork and who frequently prepare it at home. This is just

DES MOINES, Iowa — The National Pork Board has launched a rebranding campaign and, at the same time, has revamped its website, making it easier for retailers to access data and to order newly designed POS materials.

The rebranding campaign, “Pork — Be Inspired,” targets a particular segment of the population, those who already are consumers of fresh pork and who frequently prepare it at home.

“This is just the sunrise on a whole new branding program,” NPB's assistant vi

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TAGS: Marketing