Post Pink: Ground Beef Sales Unaffected by Controversy

Post Pink: Ground Beef Sales Unaffected by Controversy

Months after the “pink slime” social media firestorm, it’s business as usual in the ground beef category

Despite the widely publicized consumer outcry this spring over the use of lean finely textured beef — dubbed “pink slime” by a former U.S. Department of Agriculture scientist — the category seems largely unaffected. Beef volume sales, including ground beef, have been in decline, but that doesn’t have anything to do with the LFTB controversy, industry experts say. The discussion has, however, brought to light that consumers are looking for more information about what’s in their food.

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