Proactive Culture

Probiotic enhanced products are enjoying growing popularity in dairy cases as retailers educate shoppers about their benefits

Probiotics — friendly bacteria that can have health benefits such as supporting the immune system and promoting digestive health — have gone mainstream, moving from specialty stores to food retailers in the form of enhanced yogurt, live-cultured foods, cheese, drinks and supplements.

“Probiotics are a big part of our supplements offering, for general use and for specific use by men, women and children,” said Wendy McLain, health and beauty aids merchandiser at PCC Natural Markets in S

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