Retail Meat Case Audit Illustrates Trends, Opportunities

Fresh meats have gained 3% of linear feet case share since 2004, partly at the expense of processed meat and seafood, according to the National Meat Case Study 2007, a major national audit of supermarket and club store meat departments sponsored by Cryovac/Sealed Air Corp., the National Pork Board and the National Cattlemen's Beef Association. Conducted by auditors from Texas Tech University, Cryovac

Fresh meats have gained 3% of linear feet case share since 2004, partly at the expense of processed meat and seafood, according to the National Meat Case Study 2007, a major national audit of supermarket and club store meat departments sponsored by Cryovac/Sealed Air Corp., the National Pork Board and the National Cattlemen's Beef Association. Conducted by auditors from Texas Tech University, Cryovac and the National Pork Board, the study took a physical count of all beef, pork, chicken, turk

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