Supermarkets are losing share of organic meat shoppers

Supermarkets are losing share of organic meat shoppers.

Retailers can do more to boost natural, organic meat

“We’re having a great success with our organic programs. If we have consumers willing to spend $8 for a chicken breast, I’m very willing to sell it to them.” —KELLY MORTENSEN, Associated Food Stores

Natural and organic meat shoppers represent a small but growing segment of consumers, and retailers need to do more to educate customers and make sure products are available to those who want them, according to research presented at the Annual Meat Conference in Atlanta last month.

Although starting from a small base, in the last four years organic beef sales jumped 231%, organic chicken sales grew 166% and natural pork product sales rose 164%, said Michael Uetz, principal, Midan

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