Safeway Launches Private-Label, Local Beef

DENVER — Safeway will begin selling local beef in Colorado under its Rancher’s Reserve Tender Beef label, the retailer announced.

The new Rancher’s Reserve products — sourced from Cargill’s Fort Morgan, Colo., processing plant — include steaks, roasts, stew meat, cube steak and stir fry beef. They will carry the logo for Colorado Proud, a program begun in 1999 by the Colorado State Department of Agri

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