Shoppers Help Pick New Ground Beef Packaging Name at Stop & Shop/Giant Food

Shoppers of Stop & Shop and sister Ahold company Giant Food, Landover, Md., helped the chains select “New Smarter Package” as the name of their recently introduced ground beef packaging, said Andrea Astrachan, vice president of consumer affairs for both chains.

QUINCY, Mass. — Shoppers of Stop & Shop here and sister Ahold company Giant Food, Landover, Md., helped the chains select “New Smarter Package” as the name of their recently introduced ground beef packaging, said Andrea Astrachan, vice president of consumer affairs for both chains. The new “leak-proof” packaging is designed to “retain freshness” and “minimize freezer burn,” according to information on the weekly flier. Customers who belong to both chains’ year-old “Grocery Advisory Board”

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