Specialty Cheeses: Stepping Up, Sizing Down

As the holiday season gets into swing, retailers are employing two obvious tactics to grow new specialty cheese sales. They're looking to get customers to take a step up to a higher-end cheese, and they're often doing it by cutting cheese into smaller wedges to diminish sticker shock. If there's one time you can take customers up to another level, it's during the holidays, said Tanney Staffenson,

As the holiday season gets into swing, retailers are employing two obvious tactics to grow new specialty cheese sales. They're looking to get customers to take a step up to a higher-end cheese, and they're often doing it by cutting cheese into smaller wedges to diminish sticker shock.

“If there's one time you can take customers up to another level, it's during the holidays,” said Tanney Staffenson, advisor to Lamb's Thriftway, Portland, Ore. Lamb's is doing that at one store by bringi

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