Store-Brand Meats Get Sophisticated

Store-Brand Meats Get Sophisticated

Industry observers weigh in on private label performance at the meat case

While recent reports disagree whether private label meat category sales are growing or staying steady, retailers are enticing shoppers with better marketing and product innovation.

“Where we are seeing the growth continue is with retailers that are really frankly starting to bring to market unique offerings in private label. And the other piece that they’re doing is they are starting to create differentiated products and market them differently,” said Sherry Frey, vice presi

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