Study: COOL Has Little Effect on Consumer Meat Purchases

MANHATTAN, Kan. — U.S. country-of-origin-labeling rules have not led to increased demand for beef, chicken or pork products covered by the law, according to a study by researchers at Kansas State University and Oklahoma State University. 

Researchers also found that only 23% of respondents to an online survey were aware of COOL. Two-thirds were “not sure” if COOL was a law and 12% thought it was not a law.

Furthermore, consumers viewed meat produc

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