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Supermarkets give meat a new look

Alternative channels gather momentum

Deflation is changing the meat marketplace, making the proteins more attractive, but supermarkets are facing and responding to competition from other purchase channels, new research indicates.

While 62% of consumers still choose the supermarket to make a meat and poultry purchase, alternative channels are gathering momentum, according to the annual Power of Meat trends analysis presented Tuesday at the Meat Conference in Dallas, which is sponsored by the Food Marketing Institute and t

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