Supervalu Launches Premium PL Beef

EDEN PRAIRIE, Minn. — Supervalu here has launched Stockman & Dakota, a new private-label line of premium, USDA Choice Angus beef. The comprehensive new brand includes 60 different cuts of beef, ranging from steaks to boneless roasts, and will be supported with a new in-store signage system for all Supervalu family stores, as well as a new merchandising scheme that groups all beef cuts by cooking method.

EDEN PRAIRIE, Minn. — Supervalu here has launched Stockman & Dakota, a new private-label line of premium, USDA Choice Angus beef.

The comprehensive new brand includes 60 different cuts of beef, ranging from steaks to boneless roasts, and will be supported with a new in-store signage system for all Supervalu family stores, as well as a new merchandising scheme that groups all beef cuts by cooking method. Packages will also feature cooking labels to help shoppers choose beef

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