TurkeySlices(T).jpg ALLEKO/iStock/Thinkstock

Turkey demand is on the rise and so are value-add options

Experts advise retailers to invest in marketing the white meat option

While the bird itself may struggle to fly, experts say that turkey demand is headed skyward. Ascending with it are the options afforded to consumers looking to add Thanksgiving’s mascot to their daily diets.

“Overall, nationwide, there are many more turkey products on the shelves today than there were five years ago,” said National Turkey Federation Chairman Carl Wittenburg of Protein Alliance, “which is mainly due to increased consumer demand for turkey.&rdquo

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