The brothers Wahlberg are extending their successful Wahlburgers fast-casual restaurant brand into the grocery channel with a new line of beef products available in supermarkets.
The line of consumer products, developed in partnership with ARKK Food Co., will include ground beef, pre-formed patties, pre-formed sliders and brick pack, all made with the same proprietary Wahlburgers Angus blend of brisket, short rib and chuck found in its restaurants across the country.
“In all our restaurants and now in our new retail product, we offer a custom blend of angus brisket, chuck and short rib for great texture and flavor,” said Executive Chef Paul Wahlberg, who, along with his celebrity brothers Mark and Donnie Wahlberg, founded the restaurant chain in 2011. “We wanted to provide the best cuts of angus beef that’s always fresh, never frozen to ensure that every bite is tender, juicy and packed full of rich flavor.”
The new retail beef products will be available at grocery store locations nationwide, with an initial launch over the next 30 days at Hy-Vee, Jewel-Osco, Acme, Safeway, Shaw’s and Winn-Dixie. Upon rollout, Wahlburgers beef will be available at 1,300 stores.
“The brothers and I are all excited to bring a taste of Wahlburgers to stores and ultimately homes across America with our new Wahlburgers at Home product line, and we thank our great retail partners for their commitment to the launch," said CEO Rick Vanzura.