Craig Jelinek, Costco Wholesale Corp.

Craig Jelinek, Costco Wholesale Corp.

2014 Power 50 Other Retailers Selling Food: No. 3 Craig Jelinek President and CEO Costco Wholesale Corp. Key Development: Proceeding cautiously on developing an e-commerce business model. What’s Next: Continuing to expand at an aggressive pace.

Craig Jelinek, the president and CEO of Costco Wholesale Corp., tends to keep a low public profile.

Unlike Jim Sinegal, his predecessor, Jelinek is not an up-front cheerleader for the warehouse club.

According to Scott Mushkin, an analyst with Wolfe Research, New York, “I’ve never seen him, I’ve never met him and I’ve never spoken to him. But it’s clear he’s running the show — particularly when it comes to e-commerce.”

While some companies are moving rapidly into o

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