What's In-Store for Mobile: The Winning Moves in Mobile Shopping Assistance

What's In-Store for Mobile: The Winning Moves in Mobile Shopping Assistance

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Executive Summary: Many retailers know they need to provide a mobile solution for their customers, but few have been able to offer a best-in-class mobile shopping experience. L.E.K. Consulting shares best practices for mobile-enabled research tools and in-store navigation – and reveals strategies for maximizing mobile’s impact in a rapidly evolving lands

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