Whole Foods ads building awareness, but value perception still lags: Report

Whole Foods Market's newly launched advertising campaign is already raising consumer awareness for the retailer, although its value reputation is still lagging, according to a new BrandIndex rating from research and consulting group YouGov.

Whole Foods’ ad awareness rose about 3 percentage points during the

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish