Whole Foods launches national ad campaign

Whole Foods launches national ad campaign

Calling itself “America’s Healthiest Grocery Store,” Whole Foods Market on Monday launched its first-ever national advertising campaign.

The campaign, using the theme “Values Matter” comes as Whole Foods seeks to distinguish its offering amid competitors who’ve moved into its natural and organic food domain with a stronger emphasis on price. The Whole Foods campaign touts its buying standards, the origins of its prod

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