Research shows that quotmembers of Generation Z are now the trendsettersquot and Millennials will follow their lead

Research shows that "members of Generation Z are now the trendsetters," and Millennials will follow their lead.

The ABCs of Gen Z

The youngest generation is everything Millennials aren’t. Here’s what they’re hungry for.

Just when you’ve finally got your Millennial shoppers figured out, a new generation —with new expectations and tastes — has joined the mix. Meet Gen Z, the group of 23 million babies, kids and young adults born between 1996 and the present. They’re practical, tech-driven and culturally diverse. And in plenty of ways, the complete opposite of their older cohort.

Plenty of Gen Zers are still too young to buy their own meals and snacks. But the oldest among them

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Contact: Desiree Torres [email protected]

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